Allwyn has completed its acquisition of a controlling interest in PrizePicks, a North American daily fantasy sports operator. The deal was first announced last year, giving Allwyn a 62.3% stake in PrizePicks for $1.6 billion. This figure does not include any potential earnouts and is subject to standard post-closing adjustments. PrizePicks had no outstanding debt at the time of completion. Hence, the entertainment company inherits a clean balance sheet entry and immediate access to their fast-growing digital platform.

The acquisition is part of Allwyn’s larger plan to expand beyond traditional lottery operations and strengthen its presence in digital entertainment products. Speaking on the deal, Allwyn CEO Robert Chvatal said, “We are excited to support and participate in the next phase of PrizePicks’ growth. This investment advances Allwyn’s strategy to build a diversified global entertainment platform and significantly strengthens our presence in the United States.”

Expanding in US Markets

PrizePicks has been operating in popular markets across the United States where short-form, prediction-based experiences are becoming more popular. The company focuses on proprietary technology, regulatory compliance, and responsible play standards. Allwyn sees these as key factors for long-term growth in highly regulated gaming sectors.

Since the announcement in September 2025, PrizePicks has been expanding its products and reaching more users. In November, the company launched regulated prediction markets. This enables operations in nearly all US states and changes its image from a fantasy sports brand to a wider sports entertainment platform.

Regulatory Approval Supports Growth

PrizePicks is registered as a Futures Commission Merchant with the National Futures Association, allowing them to safely offer prediction-style products under strict regulatory oversight.

The company says this structure helps efficient scaling while fulfilling Allwyn’s goal of working only  within fully regulated environments. This careful approach is important as prediction markets attract increasing attention from policymakers, regulators, and traditional gaming operators.

Diversified Products and Partnerships

PrizePicks has expanded the types of predictions users can make on its platform. The Team Picks feature lets users make predictions based on team results instead of individual athlete performance. It is available in 30 states and Washington, D.C. Another feature, Culture Picks, live in 48 states and the capital, allows predictions on entertainment and cultural trends.

Furthermore, the DFS operator has formed partnerships with Kalshi and Polymarket. By combining diverse prediction options with strategic partnerships, they offer more engaging experiences for fans. These collaborations strengthen the company’s position in the prediction markets ecosystem.