30 September 2025 – Leading fast-betting content provider BETER has announced a strategic partnership with FIRST – Best in Sports, a Tier-1 sportsbook supplier. Under the agreement, FIRST will integrate BETER’s flagship products into its platform: the ESportsBattle esports tournaments (initially eFootball and eBasketball) and the world-renowned Setka Cup table tennis series.

Key Points of the Deal

• FIRST will enhance its portfolio with BETER’s fast-betting products designed to boost engagement and retention.

• BETER provides 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast events per year, with up to 50 markets per match and an average operator margin of 7.5%+.

• BETER’s esports portfolio includes ESportsBattle (eFootball, eBasketball, eHockey, and the newly launched eTennis). Its sports portfolio features Setka Cup (table tennis), BSKT Cup (basketball), GTR Cup (tennis), padel, and worldwide cricket coverage.

• BETER ensures fairness and transparency across its products through collaborations with ESIC and IBIA.

• Both providers were recently recognized at the SBC Awards: BETER won the Silver Award in the Live Betting Product category, while FIRST was named Sportsbook Supplier of the Year.

Leadership Comments

Gal Ehrlich, CEO of BETER:

“The partnership between BETER and FIRST brings together two pioneering providers focused on delivering next-generation betting experiences. FIRST has launched our collaboration by integrating our most popular products — ESportsBattle and Setka Cup — which are proven to engage players and deliver the fast-betting thrills they seek.”

Tom Light, CEO of FIRST:

“BETER’s fast-betting portfolio fits exactly what FIRST was built for: a high-performance sportsbook crafted by specialists. Together, we provide operators with direct access to Tier-1 competitiveness, faster time-to-market, and higher player engagement across LatAm, Europe, and Africa.”

About BETER

BETER is a premium supplier of betting content, data, and odds, delivering over 50,000 exclusive monthly events across a wide range of esports and sports. The company also provides official esports odds for more than 450 tournaments worldwide, covering over 40,000 pre-match and live events annually across top titles such as CS2, Dota 2, League of Legends, Valorant, and more. Designed for the next generation of players, BETER’s products have been proven to increase engagement, improve retention, and drive operator revenue.

About FIRST – Best in Sports

FIRST is a Tier-1 sportsbook supplier offering a fully managed, high-performance platform built for speed, scalability, and precision. With deep trading expertise, sharp pricing, and regional insights, FIRST helps operators in LatAm, Europe, and Africa compete at the highest level from day one.