The agreement makes Betby’s sportsbook and esports content integrated across more than 30 online platforms operated and managed under Broadway’s network.

Key Points

• Betby finalises partnership with Broadway Platform to deliver sportsbook and Betby Games.
• Integration spans 500,000+ monthly sporting events and 8,000+ available betting markets.
• Partnership extends Asia-facing collaborations, including a previous link with Satoshi Gaming Group.

Betby confirms a new partnership with Broadway Platform, an operator managing over 30 online gaming brands while providing full B2B services across multiple global regions. The deal establishes integration of Betby’s sportsbook across Broadway’s portfolio, ensuring access to more than 500,000 monthly events, 8,000 markets, and betting coverage for 125 sports plus 50 esports disciplines. The agreement also brings Betby Games, the proprietary esports feed supplying more than 400,000 live monthly matches, covering 25 sports simulations with complete real-time video coverage included.

Broadway Platform Integrates Betby’s AI Labs for Enhanced Operations

Broadway Platform adopts Betby’s AI Labs tools, supporting operators with odds generation, risk management processes, and user experience optimisation across all integrated operations. In H1 2025, Betby’s sportsbook reported a 472% year-on-year growth in gross gaming revenue, demonstrating rapid commercial expansion in performance metrics. Broadway Platform operates as a product under iGaming firm Spribe, the developer responsible for designing the Aviator crash game.

In August 2025, Betby collaborated with Satoshi Gaming Group, expanding its Asian presence in the Philippines through integration of sportsbook and esports content via iFrame delivery. Stefanos Karakidis, Business Development Director at Betby, stated the partnership with Broadway allows integration of sportsbook, Betby Games, and AI Labs to strengthen offerings for customers. Broadway Platform CCO Giorgi Tsutskiridze explained that collaboration with Betby expands global reach while providing technology, content depth, and AI-driven tools for scale and flexible betting operations.