Europebet was one of the leading gaming operators in Georgia for almost ten years. Betsson Group acquired Europebet in 2015. Now, the operator changed its name to Betsson Georgia. This change starts a new strategy for the company.
A New Identity for a Familiar Brand
Betsson Georgia now matches the parent company’s global brand. The official change gives Georgia a clearer place in Betsson Group’s international plans. Betsson Georgia can use all global tools from the group. These tools include global sponsorships, advanced technology, and new marketing strategies. The target is to develop the gaming industry in Georgia.
From Local Roots to Global Ambitions
Maia Kopinadze is the CEO of Betsson Georgia. She described the company’s growth over the past decade. The rebrand moves the company toward larger goals in both Georgia and worldwide markets.
Strengthening Market Presence through Events and Partnerships
To launch the new brand, Betsson arranged events for promotion. In April, the capital city Tbilisi hosted the Betsson: crossroads Sports Storytelling Forum. In May, Betsson is the sponsor for the veterans’ match between GEO11 and Barcelona Legends at Dinamo Arena. This match is becoming a yearly tradition.
Betsson Georgia also recently partnered with Kvartali, a women’s football club in Georgia. The partnership is designed to support local sports and improve community connections. Betsson Georgia plans to keep using group-level technology, global partnership models, and new strategies to expand its reach in the regional market.
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