Leading bookmaker 1xBet has reported a remarkable 68% quarter-on-quarter increase in its active Indian player base during Q1 2025. The brand credits this surge to its vast gaming portfolio, exclusive promotions, and local payment solutions.

Furthermore, the growth underscores the success of recent strategic content, marketing, and product development investments. A 1xBet representative noted, “We are proud of this quarter’s results, proving that investments in high-quality content and innovative entertainment truly create value for our players. Expanding our portfolio and offering promotions tailored to Indian preferences is just the start of our broader plans for 2025.”

Expanding Game Portfolio and Live Casino Offerings

Over the past quarter, 1xBet signed deals with multiple top-tier developers, adding over 50 new titles to its platform. Popular new slots include Ocean Legacy, Lucky Forest, Croco El Loco (Mancala Gaming), Snow Beast (Winspinity), and Gems of Olympus x5000 (Gambit). These games employ impressive technologies such as the Trigger Bonus System, which activates real-time rewards based on individual player activity.

Crash games and dynamic slots also improved user engagement. Titles like Chicken Road and Hamster Run (Inout), Money Coming and Fortune Gems 2 (Jili), Hot Balloon (Macaw Gaming), and Astro and Stellar (Orbital Gaming) were instant hits among Indian players.

Also, the Live Casino segment grew tremendously through an exclusive partnership with Winfinity, introducing two Shangrila Baccarat tables for VIP users. These additions quickly became fan favorites, contributing to the increased engagement.

Local Tournaments, Promotions, and the Rise of Agent Spinity

Interactive events and localized tournaments were central to player retention. 1xbet’s Indian Casino League, linked to IPL 2025, drew over 14,000 participants competing for ₹363,500. The 1x Grand Cruise tournament was another standout feature offering a €100,000 prize pool and games from reputable providers.

Within this period, the company also achieved a  milestone innovation, Agent Spinity. This is India’s first interactive game show with a fresh entertainment format that blends real and virtual gaming.

1xGames and the Casino section received massive boosts due to a range of appealing promos. New players were in line for generous welcome bonuses of up to ₹1,50,000 and 150 free spins, while the VIP Cashback program offered up to 11% cashback.

Special promotions like Weekend Booster, Big Play Day, and Daily Tournament catered to various player profiles, rewarding users with gadgets, bonus points, and free spins.

Over 30 Payment Methods Tailored to Indian Preferences

Seamless transactions remain a major attraction, with 1xBet supporting 30+ local payment methods, such as UPI, PayTM, PhonePe, Bharat, BHIM, and CentPay. Also, Jeton Wallet users enjoy 20% cashback, while crypto enthusiasts benefit from the Crypto Miracle bonus.

About 1xBet

With 18 years in the betting industry, 1xBet serves users globally with support in 70 languages. The brand partners with clubs like FC Barcelona, PSG, and the European Cricket Network. Its ambassadors include icons like Heinrich Klaasen and Urvashi Rautela.