The regulator stops supervision, but the court process may happen if the Consumer Ombudsman decides to act on marketing law questions.

Key Points

• Spelinspektionen finishes supervisory case against Swedish Postcode Association without action.
• The Consumer Ombudsman can still pursue unlawful telephone marketing claims.
• The regulator has the option to reopen the investigation if new facts appear.

Swedish Gambling Authority Closes Case on Postcode Association

The Swedish Gambling Authority (Spelinspektionen) ended its supervisory case into the Swedish Postcode Association after questions about telephone sales of lottery tickets. The case started last year when the Swedish Consumer Agency sent its review of the association’s sales methods to the Secretariat of the Swedish Consumer Ombudsman (KO). The Ombudsman has not made a decision about court action, and the Gambling Authority has chosen not to continue its own process for now.

The regulator stated it has not decided if the association broke the Marketing Act and said the case could be reopened again if KO finds a breach of law or if new evidence appears. Spelinspektionen recently showed a stricter enforcement position, including banning Bitx Operations and Ryker from reaching Swedish players in early September.

Postcode Association Lottery Under Review for Sales Practices

The Postcode Association runs lottery draws that fund charity work and has been under review for its telephone sales methods. Critics say these methods may put pressure on buyers, while supporters highlight the charity funding across Sweden. The case closure does not block further legal review, and if KO proceeds, the matter will move to court, which could define the limits of lottery marketing under Swedish law.

Spelinspektionen continues to manage wider regulatory challenges in keeping consumer protection balanced with the licensed gambling market. Channelisation is still a main task, with reports showing about 15% of Swedish gambling takes place with unlicensed operators, mainly in iGaming. The Ministry of Finance is preparing a new inquiry on gambling regulation, and industry groups request a larger parliamentary review to stop more movement to the unlicensed market.