TORONTO — The Canadian Football League (CFL) now has ToonieBet, the main sportsbook and online casino from Soft2Bet made for Canadian users, as its Official Sports Betting Partner and its Official Online Casino Partner.

With the agreement signed for several years, ToonieBet is also an Official Partner of the CFL’s title game, the Grey Cup. Every year, people across Canada watch this single biggest sports day to see one team win the well-known trophy, and the 112th Grey Cup will take place on November 16 at Princess Auto Stadium in Winnipeg.

Soft2Bet and ToonieBet Partner with CFL to Enhance Betting and Fan Experience in Canada

In Ontario, people who are 19 and up can bet on CFL matches using ToonieBet, where in-game bets and future bets are available. The partnership will also add special ToonieBet-branded online casino offers, making new ways to keep current users interested and bring new users to the platform.

With this partnership, Soft2Bet shows it wants to keep serving sports fans in Canada and keep investing in Canadian sports, as this deal means two sports partnerships for Soft2Bet in Canada in just three months. It follows ToonieBet’s recent work as the Official Online Casino Partner of the Ottawa Senators of the NHL, with added sportsbook functions.

“This deal is for our community,” CFL Chief Revenue Officer Tyler Keenan said. Keenan mentioned that working with ToonieBet will help create more fan entertainment, offer responsible betting solutions, and introduce new activities to improve the experience for everyone. Those watching at the stadium, at home, or online will notice new ways to connect and see more innovation happening together.

ToonieBet Strengthens Presence in Canada through CFL Partnership and Enhanced Sports Betting Services

Steve Spindler, Canadian Country Manager for ToonieBet, said, “We expect more chances to grow in Canada with this CFL partnership, and we want to make a bigger sports betting and online gaming group, especially in Ontario.” According to Spindler, ToonieBet’s group pays close attention to providing good experiences for users, focusing on smooth service, and aiming for safe and proper betting practices.

Martin Collins, who leads business growth at Soft2Bet, noted, “Being partners with both local clubs and the CFL gives us better relationships with fans here.” Collins added that having a partnership with one of Canada’s strong leagues allows Soft2Bet to enhance its service for Ontario sports fans and enables ToonieBet to offer high-level sports betting and games.

ToonieBet now also holds the title of Official Authorised Gaming Operator for the CFL in Ontario. With this title, Soft2Bet can provide approved CFL statistics and data using ToonieBet, enabling sports fans and sports bettors to interact through a single platform.

Besides that, ToonieBet will be the presenting partner for CFL Fantasy, and also for the Game Tracker tools available for Ontario users on both CFL.ca and LCF.ca websites, and it will provide the betting odds for the CFL on the league’s online digital scoreboard.