A new report from SiGMA Group delves into the dynamic Western European markets of Sweden, the UK, Spain, and Germany. For a detailed look at the research methodology, please refer to the PDF attached to this post. Let’s kick things off by examining the top 10 betting brands based on their visibility on affiliate websites […]

The SiGMA Europe Awards are coming up on November 11th in Malta, happening alongside the SiGMA Europe 2024 conference. Head over to the SiGMA website to vote for your favorites — voting closes on October 28th! And here’s a look at the companies shortlisted for the B2C awards. BEST USER EXPERIENCE 2024 Betinia Playfina Highbet […]

The Spanish online gambling market continues its upward trajectory, defying some of the recent legal restrictions. Let’s break down the key findings from the Q2 2024 report: Overall growth: Total Gross Gambling Revenue (GGR) reached €346.34 million, a healthy 10.79% increase year-over-year. Market breakdown: Casino games led the way, generating €171.69 million (50% of GGR), […]

A recent study examined the correlation between news coverage and public interest in gambling in the UAE. By analyzing search volume data from Ahrefs and key news events related to the UAE gaming market, the authors uncovered some intriguing findings. Significant increase in interest: since the initial mention of a potential licensed gambling market in […]

Flutter Entertainment, a leading sports betting and gaming company, experienced a significant boost in its metrics during the 2024 Paris Olympics compared to the 2021 Tokyo Olympics. Here’s a breakdown of the key differences: Betting volume: the total amount of bets placed on the 2024 Paris Olympics was a staggering three times higher than that […]

Here’s a breakdown of the estimated NDC generated by some of the iGaming industry’s largest affiliates in Q2 2024: Better Collective: Probably the largest affiliate in the world, estimated to have generated 501,000 NDC. Gentoo Media (ex-GiG Media): Focused on risk diversification with more markets and sites, estimated at 121,900 NDC. Gambling.com: Despite a recent […]