Pragmatic Play has achieved a significant milestone by securing full certification to provide its sportsbook product to operators in Brazil. The approval follows the introduction of Brazil’s fixed-odds betting framework in January 2025, a move that officially regulated sports betting in the country.

This certification allows Pragmatic Play to deliver its complete sportsbook solution to regulated operators in one of the most dynamic and fastest-growing iGaming markets worldwide. The development reinforces the company’s strategy of expanding its footprint in Latin America and demonstrates its readiness to operate under Brazil’s strict regulatory standards.

Wide-Ranging Sportsbook Offering for Operators

With the certification now in place, Brazilian operators can integrate Pragmatic Play’s premium sportsbook product into their platforms. The solution offers extensive pre-match and in-play betting markets, powered by official rightsholder data, ensuring reliability and accuracy for bettors.

The product suite also features player props, bet builder functionality, and localized features designed specifically for Brazilian sports fans. These enhancements aim to deliver a betting experience that resonates with the local audience while meeting international standards of quality and compliance.

In addition to the technical features, operators in Brazil will have access to Pragmatic Play’s managed services. These include sports trading, risk management, and round-the-clock dedicated support. The combination of technology and operational expertise provides operators with the tools they need to remain competitive in a fast-evolving market.

Strengthening Position in Latin America

The certification in Brazil not only boosts Pragmatic Play’s profile in the country but also strengthens its wider presence across Latin America. The region has been identified as a high-growth market for regulated iGaming and sports betting, and Brazil in particular is expected to lead this expansion following the implementation of its fixed-odds framework.

By extending its reach, Pragmatic Play is positioning itself as a key partner for operators seeking comprehensive sportsbook solutions in Latin America. This strategic move aligns with the company’s broader ambition to provide top-tier products and services in emerging regulated markets around the world.

Industry Reaction and Future Outlook

Commenting on the milestone, Gareth Crook, Senior Vice President of Sports at Pragmatic Play, emphasized the importance of the certification. “Achieving certification in Brazil is a major milestone for Pragmatic Play Sports and a clear signal of our commitment to the market. It ensures operators can integrate our sportsbook product with full confidence that it meets local regulatory standards. With Brazil shaping up to be one of the most dynamic regulated sports betting markets in the world, we are excited to support operators in delivering a compliant, competitive, and engaging product to their players,” he said.

As Brazil’s sports betting industry continues to evolve, Pragmatic Play’s entry through a certified and fully compliant product highlights the growing opportunities for global iGaming suppliers in the region.