Playson Expands Brazilian Presence with Salsa Technology Partnership : PMPMedia.io

By Arijit Roul - 27 Aug, 2025 More about the author

Playson is moving into Brazil’s new gambling market by using a local aggregator network for distribution.

The iGaming supplier arranged for Salsa Technology to add Playson’s portfolio to the Salsa Gator aggregation platform.
Salsa Gator’s network has more than 110 providers, and Playson will be one of the suppliers now joining this group.
Localised content forms a key part of this agreement as Salsa Technology works with Playson.

Expanding Reach in Latin America

Through this partnership, Playson’s selection of games will reach various areas in Latin America as the company aims to grow its influence in the region. Titles included in the portfolio are Hold and Win games, such as Coin Strike 2, Diamonds Power, and Energy Coins. Playson Head of LatAm Squad, Cristhian Zito, commented that Salsa Technology is the ideal partner to support Playson’s expansion inside the Brazilian iGaming market.

Zito highlighted that Brazilian players responded well to Playson’s games since their local launch earlier this year. By going live on Salsa Gator, Playson plans to connect with more users in Brazil and provide games suited to popular tastes in the market. Statistically, Playson received formal approval from the Secretariat of Prizes and Bets (SPA) in February 2024.

Expanding Reach in Latin America

Salsa Technology currently manages a catalogue of over 19,000 games from more than 110 global providers. Eliane Nunes, who is CGO at Salsa Technology, mentioned that Playson brings together technology, creativity, and steady performance for game delivery. According to Nunes, the addition of Playson to Salsa Gator supports their goal of giving operators many game choices with good business value in various regions. Playson also completed another major deal in 2024 with KTO, where its studio games became available through Bragg Hub for the operator.