Here’s a breakdown of some of the biggest affiliate industry mergers and acquisitions (M&A) deals that have happened in the past two years (as of October 2024).
2022:
- January: SharpLink Gaming acquires FourCubed LLC for $8.2 million.
- April: Better Collective buys Futbin.com for €105 million.
- September: SharpLink Gaming buys SportsHub (deal value undisclosed).
- October:
- Acroud buys a group of websites for €9.8 million (based on 2.5 times their EBITDA).
- Seven Star Digital buys Moneta Communications (deal value undisclosed).
- Playmaker Capital buys Wedge Traffic for $31.2 million (based on 10.1 times their EBITDA).
- December:
- GiG acquires AskGamblers for €45 million (based on 4 times their EBITDA).
- Betsperts buys Bleacher Nation (deal value undisclosed).
2023:
- April:
- Better Collective acquires Skycon for €49.9 million.
- Entain Group buys 365 Scores for €137 million.
- July: Better Collective acquires Playmaker HQ for a revised price of $23 million (originally announced at €48.5 million). This significant price drop was due to Playmaker HQ’s performance falling short of expectations.
- August: Better Collective buys Swedish sports media brands from Everysport Group for €3.7 million.
- September:
- Better Collective acquires Torcedores.com (transaction amount unknown).
- Better Collective acquires Tipsbladet for €6.5 million.
- November:
- Better Collective acquires (with 99.9% shareholder approval) Playmaker Capital for €176 million. This is the second-largest acquisition in Better Collective’s history, solidifying their position in North and Latin America.
- GiG acquires KaFe Rocks, a prominent affiliate company with a strong US presence (including Time2play.com and USCasinos.com) for €35 million (based on 3.6 times their EBITDA).
- An unnamed company buys the Italian assets of Catena Media for €19.8 million (based on 5.8 times their EBITDA).
2024:
- March: Gambling.com buys the European and Canadian assets of XLMedia for $43 million. This includes popular sites like Freebets.com and WhichBingo.co.uk.
- May: Better Collective acquires AceOdds.com for €42 million (based on 4 times their EBITDA).
- June: Gentoo Media (GiG) acquires Casinomeister.com, a long-established casino review site, for €3 million (no other valuation details available).
- August: Third Planet Affiliates, a new US-focused affiliate company founded by industry veterans, acquires Props.com (deal amount undisclosed). This is one of their several recent acquisitions.
Based on publicly available data, Better Collective alone has invested a staggering $440 million in affiliate assets over the past two years.
