GiG, a leading iGaming technology and media company, forecasts significant growth in the US sweepstakes market. According to their analysis, the market is expected to reach a value of $6.9 billion by 2025.
GiG has bolstered its B2B product offering with the recent launch of SweepX. This innovative platform empowers entrepreneurs to establish their own sweepstakes casinos, tapping into the growing popularity of this gaming segment.
Key Market Insights:
- Average Lifetime Value (LTV): Online sweepstakes players in the US market have an estimated LTV of $200 to $1,000 over a two-year period.
- Transaction size: Players typically spend between $20 and $50 per transaction.
- Average Revenue Per User (ARPU): Monthly ARPU for sweepstakes players ranges from $10 to $25.
- Cost to Acquire Customer (CAC): Acquiring an active player in the sweepstakes market costs between $50 and $100.
Despite the promising figures and growth dynamics, the sweepstakes market is attracting increased attention from both major advertisers and government authorities. This heightened scrutiny raises concerns about the industry’s future.
