bet365 Launches Low6 Over/Under Game in Mexico and Arizona : PMPMedia.io

By Arijit Roul - 22 Oct, 2025 More about the author

Canada and multiple US states showed strong performance, encouraging bet365 and Low6 to expand their free-to-play gaming partnership. Bet365 rolled out an Over/Under free-to-play (F2P) game across Mexico and Arizona recently. Low6, a gamification specialist, collaborated to create this gaming product. Companies advance their partnership significantly through this latest expansion phase. Initial launches happened in Canada and various regulated US jurisdictions earlier.

NFL, NBA, MLB and NHL fans enjoy Over/Under product features immensely. Multiple player prop selections work through a simplified “build-your-own-pick’em” format. Each entry accommodates three to ten selections from participating players. Picks transfer directly into the bet365 wager through seamless integration technology. bet365 now operates free-to-play gaming in thirteen US states, including Arizona.

bet365 Expands Free-to-Play Sportsbook Offerings to Arizona

VP of Sportsbook Experience at bet365, Trip Stoddard, commented proudly: “Arizona becomes the thirteenth US state where players can enjoy free-to-play gaming, and it’s now an important part of our sports product. Over/Under has exceeded our expectations for user retention, engagement and conversion.” Free to play in the gaming space is changing how fans engage with sportsbooks. We see with our work at bet35, that, as we put together a design which is easy to use, one click integration and local, we turn casual players into long-term customers.

In September 2025, bet365 teamed up with Relax Gaming. Money Train 3 and other proprietary titles reached the Italian market through this arrangement. Data and analytics technology from Low6 drives the Over/Under game functionality. Younger sports audiences remain the primary target for this engagement tool. 2026 will bring free-to-play offerings to more US, LATAM and European markets. Existing regions demonstrate “strong engagement metrics” supporting future expansion plans.