Flutter Entertainment, a leading sports betting and gaming company, experienced a significant boost in its metrics during the 2024 Paris Olympics compared to the 2021 Tokyo Olympics.
Here’s a breakdown of the key differences:
- Betting volume: the total amount of bets placed on the 2024 Paris Olympics was a staggering three times higher than that of the 2021 Tokyo Olympics.
- Super Bowl vs. Olympics: while the volume of bets on the Super Bowl in the US increased by three times between 2021 and 2024, the Olympic Games saw an even more impressive five-fold increase in betting activity.
- Women’s sports: a notable trend was the surge in interest in women’s sports. On FanDuel, 60% of all football wagers were placed on women’s teams, and overall, 24% of all bets were on women’s competitions.
