Let’s dive into the latest SiGMA report and see which casino brands have the strongest affiliate presence in Western Europe (as of October 2024). As usual, the numbers in parentheses represent the percentage of affiliate sites in Western Europe that featured the specific brand. You can find more details about the methodology at this post […]

XLMedia struck a tentative deal to sell its remaining assets, which were previously part of their Sportradar subsidiary, for $30 million. The agreement hinges on shareholder approval at a meeting scheduled for November 7th. Here’s the breakdown: Upfront payment: XLMedia pockets $20 million right away. Performance bonus: An additional $10 million could be awarded by […]

A new report from SiGMA Group delves into the dynamic Western European markets of Sweden, the UK, Spain, and Germany. For a detailed look at the research methodology, please refer to the PDF attached to this post. Let’s kick things off by examining the top 10 betting brands based on their visibility on affiliate websites […]

Here’s a breakdown of some of the biggest affiliate industry mergers and acquisitions (M&A) deals that have happened in the past two years (as of October 2024). 2022: January: SharpLink Gaming acquires FourCubed LLC for $8.2 million. April: Better Collective buys Futbin.com for €105 million. September: SharpLink Gaming buys SportsHub (deal value undisclosed). October: Acroud […]

The Australian Communications and Media Authority (ACMA) has recently blocked two more domains offering illegal gambling services within Australia. The affected domains belong to Rooli (operated by DeepLogic Partners) and Lucky Block (operated by LuckyBlock Affiliates). If you’re currently working with these affiliate programs, make sure to check your affiliate links. Since 2019, the ACMA […]