Live casino supplier Iconic21 has partnered with Soccerbet to expand in Southeastern Europe. Through this deal, Soccerbet players in Bosnia & Herzegovina, Montenegro, and Serbia will now have access to Iconic21’s full range of live casino games.

This new agreement means that Soccerbet customers in all three countries will now be able to enjoy a wide selection of live casino titles from Iconic21. The partnership aims to strengthen Soccerbet’s entertainment offering while helping Iconic21 grow its presence in regulated European markets.

Branded Tables for Serbian Players

As part of the partnership, Iconic21 will create exclusive branded live casino tables for Soccerbet players in Serbia, including custom versions of Roulette, Gravity Roulette, and Blackjack tailored to match Soccerbet’s brand and provide a unique gaming experience.

These tables will join Iconic21’s existing portfolio of live games on Soccerbet, offering players a mix of shared and personalized experiences that combine familiar favorites with exclusive content.

Alina Popa, Chief Commercial Officer at Iconic21, said the deal highlights the company’s creativity and flexibility. “Soccerbet is a respected brand in the region, focused on quality and authenticity. This partnership allows us to showcase our ability to build branded environments that enhance the live casino experience, and we look forward to growing it across all three markets,” she said.

Soccerbet Focuses on Live Casino Growth

Soccerbet’s Head of Online Casino, Marko Jovanovic, said the new partnership is an important move for the company’s strategy in live gaming. “Our collaboration with Iconic21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalised content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia,” he said.

He added that the new branded tables and custom live games will help Soccerbet become a leader in premium online entertainment. The partnership shows Soccerbet’s commitment to providing high-quality gaming experiences for players in the region.

Part of Iconic21’s Broader European Expansion

This deal continues Iconic21’s wider expansion across Europe. Earlier this year, the company partnered with King’s Development through Betbazar’s B2B marketplace, allowing it to reach even more regulated markets.

For Soccerbet, the collaboration comes shortly after another agreement with 7777 Gaming earlier this month, which added a new range of slot content to its platform. These moves show the company’s focus on improving its game offering and giving players more entertainment options.

The partnership between Iconic21 and Soccerbet highlights a growing trend in Europe’s online gaming industry, where operators are teaming up with live casino suppliers to bring fresh, localised, and branded experiences to their players. With this deal, the companies are looking to build stronger connections with their audiences and boost their market share across Southeastern Europe.