Tsarukyan will promote Aviator’s crash game through global campaigns that run for one year.

Key Points

• UFC fighter Arman Tsarukyan now serves as Spribe Aviator ambassador, partnering with other UFC fighters to promote the crash game.
• This partnership is one piece of Spribe’s larger UFC sponsorship arrangement.
• Tsarukyan’s role includes his involvement in year-long promotional projects.

Spribe shares news about signing UFC lightweight athlete Arman Tsarukyan as Aviator brand ambassador for their crash game product. Ranked second in the UFC lightweight division, Tsarukyan plans to take part in promotional campaigns tied to the agreement for the next twelve months. The company’s collaborations work as part of the wider UFC sponsorship deal, covering visible logo placement inside the UFC Octagon at Fight Night and Pay-Per-View events.

Campaign and Strategy

Giorgi Tsutskiridze, chief commercial and creative officer at Spribe, confirms: “Our work with UFC brings us many benefits, letting us collaborate with famous fighters like Arman Tsarukyan.” He tells how Tsarukyan’s presence in UFC gives value, predicting an opportunity for a future shot at the lightweight division championship. Tsutskiridze explains that this quality boosts Tsarukyan’s fit with Aviator, and said Spribe aims to deliver strong campaigns through their partnership in the next twelve months.

Expanding Ambassador Team

Arman Tsarukyan joins a growing list of UFC fighters promoting Aviator, such as Alex Pereira, Johnny Walker and Merab Dvalishvili. Tsarukyan himself shares his thoughts: “I carefully choose which products I support, but working as Aviator ambassador was an easy decision for me.” He points out Spribe’s campaign ideas, showing interest in informing his supporters about Aviator everywhere.

The UFC deal created new ambassador roles for Aviator, with digital creator Nina Drama recently joining and boosting the promotion’s social media following to more than 14 million. Just before Nina Drama’s announcement, Spribe made a similar agreement with UFC Heavyweight Champion Tom Aspinall.