• Davido Is the New Face of Stake
• Davido partners with iGaming platform Stake

Afrobeats artist Davido has signed a new global endorsement deal with Stake, a leading iGaming brand. Multiple industry sources report the contract is valued in the millions. Davido will act as a global ambassador, joining stars such as rapper Drake and UFC athlete Israel Adesanya under the Stake banner.

Stake described this partnership as an effective way to access Davido’s worldwide audience. By working with Davido, Stake aims to enter the Afrobeats community using his social media strength and cultural presence. While exact partnership terms have not been revealed yet, Stake has announced fans will gain access to exclusive giveaways, online promotions, and curated events.

Davido’s Music Journey: From Start to Global Reach

The artist known as Davido was born David Adedeji Adeleke on November 21, 1992. He started life in Atlanta, Georgia, then grew up in Lagos, Nigeria. His father is billionaire Adedeji Adeleke, and his late mother Vero Adeleke was a lecturer. Davido is the youngest child in a family of five.

His education began at British International School in Lagos and, at age sixteen, continued in the USA. He attended Oakwood University in Alabama, where he studied business. Instead of following a business career, Davido bought music production tools, started composing beats, and formed KB International with his cousins B-Red and Sina Rambo.

A move to London allowed him to develop his singing skills. He returned to Nigeria in 2011 to complete his education. At his father’s request, Davido graduated from Babcock University in 2015 with a degree in music.

Achieving Global Fame

Davido introduced his first song, “Back When,” in 2011. The single “Dami Duro,” released in 2012, raised his visibility across Nigeria. That same year, Davido launched his debut album “Omo Baba Olowo” and won Best Newcomer at the Nigeria Entertainment Awards.

He has since released many singles and collaborated with well-known performers such as Tiwa Savage, Chris Brown, Lil Baby, Nicki Minaj, and Nas. His albums “A Good Time” (2019), “A Better Time” (202), and “Timeless” (2023) each achieved millions of global streams and downloads. Besides music, Davido played roles in movies like “John Zerebe” and “Coming to America 2.” Davido’s DMW Foundation funds efforts in education, healthcare, and youth support across Nigeria.

Davido received two 2024 Grammy nominations: Best Global Music Album for “Timeless” and Best African Music Performance for “Unavailable.” The album “5ive,” which premiered April 18, 2025, includes 17 tracks and features contributions from Alhanislam, Victoria Monét, Becky G, Musa Keys, 450, Tayc, Dadju, YG Marley, Odumodublvck, and Chike. It reached the top spot on the TurnTable Nigerian Albums chart and recorded millions of plays.

Davido’s Brand Deals and Business Partnerships

Davido has secured several commercial endorsements. MTN Nigeria recruited him in April 2012 for ₦30 million as the MTN Pulse campaign ambassador, targeting younger users. Guinness Nigeria signed him in October 2013, also organizing his performance at the Guinness World of More concert alongside P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, and Tiwa Savage.

PUMA appointed Davido as a global ambassador in 2021. He led promotional activities for PUMA’s Sportstyle range and the T7 tracksuits. Through his work, he represented PUMA’s basketball and football products and supported the brand’s growth in Africa.

Davido joined Infinix Mobile in April 2025 to support the Infinix Note 50’s release. His voice powers the phone’s “Onetapai” AI assistant. By blending technology and music, Davido’s partnership highlights creativity in Africa’s growing tech scene. Other collaborations include partnerships with 1xBet, Martell, and additional international brands.

Davido and Stake: A New Direction in iGaming

Stake’s latest partnership brings Davido into the iGaming industry. Leadership from Stake views Davido’s reach, confidence, and original approach as a strategic match for furthering their entertainment and betting platform. This initiative seeks to deliver bold new media content and reach a worldwide consumer base.

The company stated this deal supports ambition, innovation, and a celebration of shared community. Through Davido, Stake will give fans more opportunities to enjoy music, gaming, and online entertainment together. Davido posted a video announcement on Instagram, in which he wore a Stake jersey and said, “We win better with @Stake. Welcome to the winning team!” His announcement gathered over 50,000 likes in three days.

Stake encourages Davido fans to look forward to live online experiences, unique promotions, event giveaways, and new features combining music, betting, and social interaction.

What Is Stake? A Leader in Crypto-Based iGaming

Stake operates as an online platform for casino games and sports betting, using cryptocurrency as its payment method. The company began operations in 2017 and is licensed in Curaçao. Stake supports over 150 countries, covering markets such as Canada, Brazil, Spain, France, and Italy.

Gaming options span slots, blackjack, baccarat, roulette, and live dealer events. The sportsbook supports betting on competitions like the Premier League, UFC, Formula One, tennis, and cricket. Players can use cryptocurrencies including Bitcoin, Ethereum, and Litecoin for transactions. Proprietary games such as Crash, Dice, Limbo, Tome of Life, and Scarab Spin also form part of the service.

Stake cannot legally operate in the U.S., UK, Australia, or Netherlands due to regulatory limits. It runs Stake.us as a social casino using virtual coins for players in most U.S. states (but it does not serve areas like New York, Nevada, and Michigan among others).

Stake’s Other Big Partnerships in Sports and Entertainment

Stake has built several well-known partnerships since its launch. Sponsorships include deals with the UFC, Watford FC, Everton FC, and Formula One’s Alfa Romeo Racing Orlen. Esports partners such as Furia and the Australian Open tennis event also work with Stake.

Athletes Israel Adesanya, Francis Ngannou, and influencer Logan Paul belong to Stake’s ambassador network. In 2024, Stake became the official betting partner for the Champion of Champions Tour (CCT), a key tournament in global esports. Another standout collaboration is with Drake, who joins Stake for streamed events, exclusive deals, and audience gaming activities.

The addition of Davido promises even more cross-industry entertainment for users at Stake.

The iGaming Industry: Why it’s Growing Fast?

Growth in iGaming comes from several key trends. Many more people own smartphones and have reliable internet access, allowing participation in gaming from nearly anywhere. Live streaming, instant digital payments, and secure cryptocurrency options provide a seamless user journey.

Countries are starting to update gambling laws, opening new legal pathways for online operators. This legal clarity brings more trust and wider market access. Online sites now deliver a variety of games—slots, live dealer tables, and sports betting—all accessible via personal devices.

Celebrity partnerships, such as the one between Stake and Davido, continue to accelerate iGaming’s reach, making the market visible to broader communities around the world.