This information can help you evaluate your current deals. Most importantly, these figures can be used to create a simple financial forecast of potential earnings from 22bet Partners.
When making forecasts for a specific GEO, it is best to focus exclusively on the CPA rate. Yes, you might earn more on quality RevShare traffic — but then, you might not. And in that case, you’re adding other variables to the forecast that you can’t control. The CPA rate, on the other hand, is directly tied to the value of the player. It’s a clear and reliable metric.
For hybrid deals, a rough estimate can be obtained by dividing the market-known CPA by 2 or 3, depending on the RevShare part and additional traffic terms. Naturally, all additional traffic conditions (number of deposits, baseline, etc.) must be negotiated at the outset.
Here’s a breakdown of estimated CPA rates for various European GEOs:
- Italy (IT): PPC/SEO — €350+, ASO/FB — €180+
- Ireland (IE): PPC/SEO — €350+, ASO/FB — €200+
- Portugal (PT): PPC/SEO — €220+, ASO/FB — €160+
- Greece (GR): PPC/SEO — €300+, ASO/FB — €160+
- Slovenia (SI): PPC/SEO — €250+, ASO/FB — €150+
- Spain (ES): PPC/SEO — €350+, ASO/FB — €180+
- Croatia (HR): PPC/SEO — €150+, ASO/FB — €250+
- Switzerland (CH): PPC/SEO — €350+, ASO/FB — €200+
- Austria (AT): PPC/SEO — €350+, ASO/FB — €200+
- Czech Republic (CZ): PPC/SEO — €150+, ASO/FB — €250+
Note: These are general estimates. Actual rates may vary depending on specific affiliate networks and individual negotiations.
Special thanks to the 22Bet Partners affiliate program for this information.
