LeoVegas has agreed to continue using Kambi’s full sportsbook tools until the end of 2027, at the same time as it moves to its own platform. This extension with Kambi covers the Odds Feed+ option, which will remain active after 2027.

Previously, in June last year, LeoVegas took over Tipico’s US betting platform, leading many to think Kambi would soon lose them as a sportsbook partner. The announcement brings attention to when LeoVegas will finish moving its business onto its new in-house system, something MGM’s Bill Hornbuckle predicted would reach main LeoVegas markets earlier this year.

LeoVegas Extends Kambi Deal to Ensure Smooth Tipico Integration and Global Sportsbook Rollout

Back in February, Hornbuckle also said the sportsbook’s full update would be completed by the end of the first half of the year. At the Tipico deal’s announcement, MGM, which owns LeoVegas, explained the new set-up would offer a purpose-built sportsbook service across all business brands globally. This plan does not include the US or Canada, where the BetMGM venture, run together with Entain, remains the main service.

The new contract with Kambi means LeoVegas has two more years to finish its platform move, using Kambi as a steady supplier for that period. When asked about these changes, LeoVegas explained that the Tipico integration is going as planned and no major delays are expected. LeoVegas’ official statement called the Kambi extension a key part of its effort to keep operating smoothly while the integration of its top-level sports betting product stays on track.

The contract will let all LeoVegas brands like BetMGM and BetUK continue to use Kambi’s full odds offering. Werner Becher, the CEO of Kambi, shared that this extra contract period marks another phase for both partners, with Odds Feed+ also part of the new deal. Looking at Kambi, this agreement brings a positive development, since they have recently lost some other main clients whose own internal platforms have replaced outsourced products.

Kambi Targets Growth through Product Expansion and Flexible Partnerships amid Revenue Decline

Both net profit and Q1 revenue for Kambi dropped from year to year, as CEO Becher pointed out the results have not yet hit the desired goals. The company now aims to expand by offering a broader range of products and serving a wider customer base. A note from ABG Sundal Collier, a Norwegian bank, stated that Kambi’s income from LeoVegas was close to 3% in 2023, but saw room for this to grow due to MGM’s bigger international plans like BetMGM UK.

The bank’s forecast pointed to lower income beyond 2026 if LeoVegas is lost as a client, but also suggested MGM could still use Kambi for smaller sportsbook tools such as BetBuilder in future. Industry trends show that operators and suppliers now want deals that can change as needs shift, instead of fixed, one-way contracts.

In a recent media talk, Kambi’s Commercial Operations SVP Jamie McKittrick explained the company has changed by offering more choices within its full sportsbook brand. This means Kambi can adjust its technology to fit all types of betting operators, for different market sizes and goals. Kambi has aimed extra focus on products like Odds Feed+, giving a flexible, high-quality odds system to sportsbook clients who need top services.