Bloomberry Resorts Corporation has officially launched MegaFUNalo, its online gaming platform built for the dynamic Philippines market. This follows the backlash from the government’s 2023 crackdown on offshore gaming operators, creating an opportunity in the local industry. Bloomberry is aiming to transform its land-based legacy into digital authority.

MegaFUNalo blends traditional casino gaming with digital entertainment. Users can play poker, blackjack, and more while streaming movies from Viva Media’s catalog. Targeting adults aged 21 and above, the platform is carving out a niche often ignored by youth-oriented competitors. This mixed model marks a significant strategic shift, aligning with Bloomberry’s long-term plan to expand its digital presence.

Financial Results Show Early Strain

Bloomberry’s first quarter of 2025 shows the cost of transition. While the company accrued PHP 3.3 billion in net income, most came from a one-time debt refinancing gain. Excluding this, core profit dropped 83% to PHP 445.8 million. But total revenue grew 15% driven by strong mass-market gaming at Solaire North and a 35% increase in non-gaming income like hotel and dining services.

MegaFUNalo’s direct financial impact was absent from Q1 results, as the full rollout began in late 2024. However, the platform is already hitting its targets. Bloomberry expects to spend PHP 1–2 billion per quarter on advertising, app development, and customer acquisition. Analysts at Abacus Securities believe meaningful profits from the platform might not appear before late 2026.

Challenging the Market Leader

The Philippine online gaming market is predicted to hit PHP 261 billion this year. DigiPlus Interactive leads the space via its popular BingoPlus platform. Bloomberry is betting that MegaFUNalo’s premium positioning and entertainment extras will ensure the platform stands out. But competition is intense. DigiPlus boosted its ad spending last year and still lost ground while newcomers like Alliance Global and Hann Holdings keep raising the stakes.

Bloomberry brings key advantages, such as brand equity, deep financial reserves, and a trusted reputation in luxury gaming. Its PHP 14.35 billion in quarterly revenue provides a barrier to absorb early losses. But winning market share won’t be easy. The digital arena rewards speed, user engagement, and cost discipline, areas where BRC must still prove itself.

Long-Term Payoff or Short-Term Risk?

Analysts project that MegaFUNalo could contribute up to 18% of Bloomberry’s revenue by 2025 if it captures only 5% of the market. Even a 3% market share by 2026 could generate EBITDA on par with current operations at Solaire North. But key risks like heavy ad spending and regulatory uncertainty could slow progress.

Investors are watching closely for now. Bloomberry’s stock has risen 92% since April 2023, but this may fade without marked increases in users and margins. Launching MegaFUNalo is a bold move, but its success depends on careful execution and patience.