Betting companies are making their presence known in South American football. Twenty-nine of the forty clubs that qualified for the next phase of the Libertadores and South American tournaments are sponsored by betting houses. This includes every Brazilian team still in the competitions, showing the extent of the sector’s reach. The remaining six Brazilian clubs include Botafogo sponsored by VBet, Palmeiras by SportingBet brand, Internacional by Alfa, Fortaleza by Cassino, São Paulo by SuperBet, and Flamengo by Fla.bet and Pixbet.

In the South American competition, Bahia is backed by Viva Sorte, Grêmio by Alfa, Fluminense by SuperBet, Vasco by Betfair, and Atlético-MG by H2Bet. Other countries show similar patterns. All Colombian clubs still in the tournaments have betting sponsors. So do three clubs each from Peru, Chile, and Ecuador. This shows how the sector’s presence has grown heavy on the football scene.

Argentina Sees Slower Growth but Signs Are Positive

Argentina lags behind in this trend. Of the nine teams from the country still in contention, only three have active deals with betting brands. But times are changing. River Plate recently signed a sponsorship agreement with Betano. Also, major clubs, Boca Juniors and Racing, now carry the Betsson brand.

Filipe Molon, commercial director at Ana Gaming, commented on the rise of betting in football across the region. “It is a mature and regulated market in several countries, proving a reality of investment in the main leagues in the Americas and the world,” he said.

Brazil’s Betting Deals Are Bigger and More Lucrative

Brazil has enjoyed the largest financial investments from the industry. At least 14 teams in Brazil’s top division earn more from betting sponsors than Argentina’s leading clubs. Corinthians, Flamengo, and Palmeiras each receive over R$100 million per year, three times more than what Boca Juniors or River Plate earn. 

This speaks to the scale of Brazil’s football market and its appeal to betting brands seeking strong fan engagement.

Projections suggest that football sponsorship in Brazil may soon pass R$1 billion annually. The competition among betting companies to partner with clubs is intense, especially with the platform South American tournaments provide.

Knockout Rounds Set as Brands Take the Spotlight

The next stage of the Libertadores and South American competitions approaches. CONMEBOL held the draw for the round of 16 this week in Luque, Paraguay and matches are scheduled for August 12 to 22, after the FIFA Club World Cup in the United States.

As fans wait for the action, betting brands will stay in the spotlight. Their logos and names have become part of the visual identity of top football competitions. Their role reflects a strategy to stay involved in football’s biggest stages across the continent.