High Roller Technologies has completed its registered direct public offering of nearly 1.9 million shares of common stock, priced at $13.21 per share. The operator received approximately $25 million in net proceeds from the offering, before placement agent fees and other expenses. 

According to High Roller, the funds will be used for sales and marketing efforts, geographic expansion, product development, and general corporate purposes.

Plans for Expansion and Marketing

High Roller stated that the proceeds will also support working capital and diversification of its business. The operator is focused on growing its presence in existing markets while exploring new opportunities. “The net proceeds from this offering will allow High Roller to enhance sales and marketing efforts, expand geographically, and continue product development and diversification,” the company said.

The move comes as the operator looks to strengthen its position in the growing prediction markets and online gaming industry. The operator plans to hire specialists in compliance, trading, and customer support to ensure the new offering meets regulatory standards and provides a seamless experience for users.

Partnership with Crypto.com and Derivatives North America

On January 14, High Roller entered into a binding letter of intent with Crypto.com and Derivatives North America (CDNA) to form an exclusive partnership. This collaboration will allow High Roller to launch a prediction markets product in the US. “The new partnership with Crypto.com will allow our consumers to trade event contracts across markets such as finance, entertainment, and sports through a legal, engaging, and user-friendly platform,” the company said.

The event contracts available on High Roller’s online platform will be provided by CDNA, registered under the Commodity Futures Trading Commission (CFTC) as an exchange and clearing house. CDNA is also an affiliate of Crypto.com. The companies have fixed the prediction markets product launch for the first quarter of 2026, with Crypto.com as the exclusive provider of prediction contracts for High Roller distribution channels.

Customer Acquisition and Brand Awareness

High Roller will also work with Lines.com to accelerate customer acquisition and increase brand awareness for the new offering. Spike Up Media will serve as a key distribution and media partner. The operator noted that the partnership introduces the prediction markets product to an audience which “already understands implied probability, odds-based decision-making, and event-driven trading dynamics.”

Through these strategic partnerships, High Roller will expand its footprint and provide new products to users. The company’s focus on prediction markets highlights growing interests in alternative trading platforms operating beyond traditional sports and casino betting.