Bragg Gaming Group is to restructure, which will see them incur €1 m in termination costs, but we also see them aim for €4.5m in annual savings.

Bragg sets out a new plan and tension comes with a major change in how the company operates. The iGaming provider plans to cut about 12% of its global staff and worries rise across the world. The Toronto-based firm points to strict rules in many nations and pressure grows from tax changes across key regions. Bragg notes early financial pain and sadness because job cuts carry a cost at the start. It forecasts around €1m spending in Q1 2026 on staff reduction payments and fear sits in the budget.

The business says long-term savings and relief will follow and time will prove value. It projects €4.5m yearly savings when cuts and other shifts take effect and calm returns. The firm says the purpose aims at a better cost base, EBITDA growth and a faster road to stable and long-term profit and hope rises. Bragg highlights preparation for more rule changes in several nations, plus possible mergers or partnerships and curiosity drives plans. The group also watches new chances in prediction markets and historical racing operators and excitement grows for expansion.

CEO Matevž Mazij says the move feels necessary, although the company sees a strong position and confidence stands. He adds Bragg holds great technologies, assets, people and future prospects and pride flows across teams. Mazij says rules grow complex and tax pressure increases and frustration builds inside the business. He also sees rising competition as companies join or merge in the sector and urgency lifts. Mazij states Bragg stays focused on near-term profit and that push forces staff changes now and resolves and strengthens.

Bragg Highlights AI Transformation Plan

Bragg highlights its new plan and attention turns to an AI transformation strategy that sparks interest across teams. A key part of the new strategy sits in a plan to guide the firm as it shifts to become an AI-first company by 2027 and excitement rises. This effort includes clear targets and focus builds on measured progress. One goal sets more than 90% of new product launches to hold AI support or AI-based features and hopes to lift inside development. Another target sets over three-quarters of internal workflows touched or assisted by AI tools and curiosity spreads across staff.

Bragg explains that the €4.5m savings estimate does not include extra cost benefits expected from the newly announced AI programs and caution appears in numbers. The company believes AI can cut expenses, speed up work and improve team performance and optimism grows around results. Mazij says Bragg already added key talent in 2024 and 2025 to help build the next phase and Pride stands firm. He adds that lower operating costs and reorganisation form the last steps to protect cash, continue EBITDA growth and reach positive cash results and resolve strengths. He states Bragg has a strong base and will sit well for natural growth, industry consolidation and comfort settles.

Mazij also says the market does not value the company fairly and frustration moves through leadership. He believes improving cash profits will solve that gap and give Bragg more power if it joins future consolidation opportunities and hopes for returns. Bragg says it will share more details about its updated operating model and 2026 plans when it reports full-year 2025 results and anticipates increases.