TrueLabel has announced that it is integrating the SOFTSWISS Sportsbook into its platform, boosting its offerings for iGaming operators in different markets. This allows TrueLabel clients to access a modern and scalable sportsbook built to meet the needs of both new and established operators.

With this integration, operators on TrueLabel can add a complete sports betting solution to their platforms, offering wide coverage of sports and events. The SOFTSWISS Sportsbook also includes advanced risk management tools and a smooth betting experience, helping operators perform better and keep players engaged in competitive markets.

Focus on Technology and Operational Efficiency

From a technical perspective, the integration was designed for smooth setup and easy day-to-day operation. The sportsbook fits into TrueLabel’s existing platform without disrupting current systems or workflows, letting operators expand their offerings while keeping stability and security.

The SOFTSWISS Sportsbook matches TrueLabel’s focus on flexibility and security. Operators can add sports betting features without major changes to their platform, making it a good choice for businesses looking to grow quickly while handling technical and regulatory requirements.

TrueLabel Highlights Benefits for Operators

Commenting on the partnership, Alexandra, head of Games at TrueLabel, said “Integrating the SOFTSWISS Sportsbook into our platform allows us to offer operators a robust and reliable product while maintaining the high standards of security and flexibility our partners expect. This integration expands the range of solutions available within the TrueLabel ecosystem and supports operators at different stages of growth.”

For TrueLabel, this partnership is another step in building a trusted network of technology providers. By integrating proven third-party solutions, the company gives operators more options. This lets businesses choose products that best fit their goals, target markets, and regulatory requirements.

SOFTSWISS Sees Wider Reach and Future Growth

SOFTSWISS also sees the partnership as an important milestone. Iren Kuznietsova, head of Business Operations at SOFTSWISS Sportsbook, said, “Partnering with TrueLabel is an important step in expanding the reach of the SOFTSWISS Sportsbook. This integration allows us to bring our sportsbook solution to a wider range of operators through a flexible and forward-thinking platform. We value TrueLabel’s technical approach and strong focus on security and scalability, and we look forward to further developing this collaboration to deliver even more value to our partners.”

The collaboration significantly increases the reach of the SOFTSWISS Sportsbook by giving access to new platform partners and operator networks worldwide. Both companies see strong potential for deeper cooperation in the future.

Looking ahead, TrueLabel and SOFTSWISS plan to align their products further and add more features to support operator growth. With ongoing development and future integrations, both companies aim to provide long-term value to operators in an increasingly competitive iGaming market.