Polymarket briefly became the number one sports app after founder Cont Coplan appeared on ’60 Minutes’ with Anderson Cooper. The app has now dropped to number three, behind FanDuel Sportsbook & Casino and DraftKings Sportsbook & Casino. This is still impressive because Polymarket only started beta testing in the U.S. on November 12, 2025, and is invite-only with a waitlist of hundreds of thousands.

The quick rise surprised many people. Coplan did not talk much about sports markets during the interview, but the spike in downloads led to questions on social media about what caused it. Some users wondered if the app’s promotion was coordinated or influenced by social media.

Influencers Promote Interview Before Airing

Before the segment aired, several high-profile accounts promoted the ’60 Minutes’ interview. Some users suggested that this promotion was more than just a simple reminder to watch the show and might have been a deliberate effort to increase Polymarket downloads.

Some of the accounts belonged to media personalities and political influencers associated with the MAGA movement. Donald Trump Jr. sits on Polymarket’s advisory board, which led some users to believe that the network was intentionally directing people to the app. Posts by accounts such as Laura Loomer, Breaking911, ALX, George Santos, Benny Johnson, and Dinesh D’Souza received significant attention. One of Loomer’s posts received a community note stating that there was an undisclosed influencer campaign happening, but the note was later removed.

Not all of the accounts promoting the interview were aligned with the MAGA movement. A few liberal-leaning accounts also shared clips of the segment before it aired. This broader mix of posts makes it difficult to determine whether the early promotion was strategically planned or happened naturally.

Questions About Transparency

Many users on X (formerly Twitter) noticed the large number of posts about Polymarket and wondered if the activity was coordinated. Some suggested that influencers promoting the app did not say if they were being paid, which could break Federal Trade Commission rules. The FTC says influencers must clearly disclose any financial, work, or personal relationship with a brand when recommending products.

A review of the posts shows none included clear sponsorship labels like #ad or #sponsored. The people involved have not confirmed being paid or connected to Polymarket. Without proof, claims that the promotion was paid are only guesses.

Impact of National Exposure

Polymarket reached number one on the free sports app chart soon after being shown on national TV and mentioned widely on social media. It is still unclear if the rise was helped by paid promotion or other incentives. Polymarket has not commented publicly on the situation. CasinoBeats has contacted the company and will share updates if they respond.