Danish Gaming Shows 25.1% Growth in Yearly Spending : PMPMedia.io

By Arijit Roul - 17 Oct, 2025 More about the author

Sports betting jumped 53.4% compared to last year.

Main Information

Spillemyndigheden published Denmark’s gaming spending data for September 2025.
Sports betting and online casinos experienced major increases.
The regulator shared fresh data about the ROFUS self-exclusion system.

Sports Betting Leads Growth with 53.4% Annual Surge

Total income reached KR 714m ($111.1m). This represents 25.1% growth from last year. Sports betting performed exceptionally well. It climbed 53.4% yearly to KR 225m. Online casino income also grew. It rose 20.7% to KR 361m. Physical casinos improved slightly. They gained 4.9% to KR 31m. Slot machines dropped a bit. They fell 0.7% to KR 95m. Physical bingo generated KR 2m.

Sports betting surged from the previous month. July showed income of KR 159.3m. Online casino growth was smaller during this time. The previous month’s income was KR 349.4m. Slots increased by more than KR 5m from July. Physical casinos grew by over KR 3m. Bingo decreased slightly. It dropped around KR 70,000 from the previous month.

Men Dominate Self-Exclusion Numbers in Denmark

New data emerged about ROFUS, the local gaming self-exclusion program. Registered users totalled 64,613. Men numbered 50,560. Women counted 14,053. Permanent exclusions reached 41,990 people. Temporary exclusions included 22,623 people. Six-month bans proved most common with 10,588 people. Three-month bans followed with 7,660 people. ROFUS hit 60,000 users in June 2025.

Age and gender breakdown reveal interesting patterns. Six females under 18 registered with ROFUS. Young men aged 20-29 excluded themselves most often. This group contained 19,926 people. Denmark revised marketing rules in July. New guidelines clarified disclosure and promotional requirements. Operators must show winning odds truthfully. Marketing to children remains forbidden. Gaming must stay positioned as entertainment. Additional regulatory areas received updates, too.