International 1xBet has signed a sole agreement with ATP Challenger Tour, which will see them associate with 36 of its tours in Europe, Asia, North America and South America. Brazil, Chile, Ecuador, Peru, the USA, Italy and France will host these events.
1xBet gains permission to feature ATP Challenger Tour championship logos in marketing materials through this deal. Tournament courts will display the bookmaker’s brand stickers during matches. Each tennis tournament recognises 1xBet as its Official Betting Partner. The company strengthens its role in worldwide sports sponsorship.
“Securing official partner status for 36 ATP Challenger Tour tennis tournaments marks a new chapter for 1xBet. Our brand reaches global audiences through this strategic agreement,” the 1xBet representative stated. “1xBet brings a strong reputation and sports investment that matches our goal of delivering top-tier tennis tournaments,” an ATP Challenger Tour representative explained.
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