Soft2Bet has opened Swiper, a new social-media-inspired casino, in Romania with a soft launch. This marks the second European launch it has completed within a span of less than two months, following the platform launch in Sweden in September. Being swipe-driven navigation, users process the finding, selecting, and playing of games with their thumbs. According to Soft2Bet, users of Swiper will be fed with a short-form video feed modelled after TikTok or Instagram reels showcasing paid promotions for new releases, jackpots, and live dealer offerings.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet: “Customer experience is really what matters most to us. We know for sure what today’s consumer wants – they want speed, ease, and familiarity. It is with pride that we watch this new UI/UX of Swiper with the social approach to determine how it will affect engagement and loyalty.” Swiper will have sports betting and an online casino, and will have localised promotions for Romanian events and holidays. The platform will be powered by Soft2Bet’s MEGA gamification tool, which takes popular games across Android and iOS and combines their APIs with MEGA to convert them into real-money gaming offerings.

Soft2Bet Doubling Down on Romania

Soft2Bet is really building on an already-existing brand in Romania with the launch of Swiper. Don.ro came into being in 2024 and, as of July, it became the new primary sponsor of CFR Cluj. The Don.ro brand is dominated by the logo on the playing kits and training kits of eight-time Romanian champions, as well as visual presence around the Dr.Constantin Rădulescu stadium. For the rest of the season, Don.ro will be unveiling various activations from exclusive match-day experiences to localised campaigns, community events, and responsible gambling initiatives. 

“At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences,” remarked Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, when the announcement was made. “Don.ro’s partnership with CFR Cluj embodies this vision, combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”