A new report from SiGMA Group delves into the dynamic Western European markets of Sweden, the UK, Spain, and Germany.
For a detailed look at the research methodology, please refer to the PDF attached to this post.
Let’s kick things off by examining the top 10 betting brands based on their visibility on affiliate websites within each specific GEO (percentage of affiliate sites where the brand was identified in that GEO is indicated in parentheses):
Sweden:
Betsson (92%)
Unibet (89%)
ComeOn (86%)
LeoVegas (85%)
Nordicbet (80%)
Bet365 (79%)
Betsafe (77%)
Hajper (72%)
Casumo (63%)
Betfair (62%)
UK:
Bet365 (93%)
Betfred (82%)
Unibet (75%)
Betfair (71%)
Ladbrokes (69%)
10bet (68%)
Betvictor (68%)
Betway (67%)
Coral (65%)
Boylesports (63%)
Spain:
Bet365 (86%)
Codere (84%)
LeoVegas (78%)
Luckia (78%)
888sport (77%)
Bwin (76%)
Betsson (74%)
Betway (73%)
Betfair (71%)
Sportium (70%)
Germany:
Bet365 (96%)
Bwin (95%)
Betway (88%)
Betano (80%)
Tipwin (61%)
Admiralbet (59%)
Guts (43%)
888sport (43%)
Sunmaker (42%)
CrazyBuzzer (37%)
Check out other SiGMA reports in PDF format:
SiGMA Market Report — Eastern Europe 2024
SiGMA Market Report — Asia 2024
