Here’s a breakdown of the estimated NDC generated by some of the iGaming industry’s largest affiliates in Q2 2024:
- Better Collective: Probably the largest affiliate in the world, estimated to have generated 501,000 NDC.
- Gentoo Media (ex-GiG Media): Focused on risk diversification with more markets and sites, estimated at 121,900 NDC.
- Gambling.com: Despite a recent Google update, they maintained their growth rate with an estimated 108,000 NDC. Notably, they don’t participate in the sub-affiliate business, unlike Raketech and Catena Media.
- Raketech: Another interesting player, with their sub-affiliate division signing its first exclusive agreement. They generated an estimated 49,500 NDC.
- Acroud AB: A diversified affiliate company with multiple business lines, estimated at 45,806 NDC.
- Catena Media: Undergoing restructuring and expecting a return to positive performance by year-end. They launched their sub-affiliate product Mrktplays in Q2, but it’s still in development. Their estimated NDC for Q2 was 31,475.
